Possible results could range wildly, including: For example, if I conduct a search for the word “bathroom,” Google has no idea of what I’m really looking for. The reason for this is because one search term can have hundreds of meanings. Part of the mystery of Google’s search algorithm is that it takes a LOT of ranking signals into account before displaying results. Google’s algorithm is smart it is constantly changing and adapting to give users the best experience and to prevent black hat SEO tactics from manipulating search results. If not, RankBrain rolls back the old algorithm. If users like the new algorithm better, it stays. Then, it looks at how Google searchers interact with the new search results. In short, RankBrain tweaks the algorithm on its own.ĭepending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority, etc. Google built its current algorithm around RankBrain, a machine learning (AI) algorithm Google uses to help sort and improve the search results. It also uses latent semantic indexing, which uses search intent as an indicator of what results are the most relevant. Google uses a variety of factors in its algorithm to determine what results will be the most helpful for the user. Scroll to the bottom of this blog to see an infographic with every single Google ranking factor in 2019. To do this, it’s important that you understand the uncovered Google ranking signals, and optimize your pages for the best chance of being displayed to potential customers. Understandably, business owners are determined to get their business to rank higher on Google, ideally in the first three organic listings. A whopping 97 percent of people DON’T click past the first page of results. We hate to break it to you, but if you’re not on the first page of Google, you’re losing sales to your competitors. But we don’t do it alone! We collect tons of data and use industry-leading SEO tools such as Moz as well as our own proprietary data platform to help unravel the great mystery of the digital age that is Google’s algorithm for ranking factors. In fact, we’ve cracked the code, and have a bunch of SEO case studies to prove it.Īt Blue Corona, we are search engine detectives, sleuthing out all the possible ranking factors Google uses. Although Google keeps its official list of ranking factors a secret, the key to getting your business to rank higher on Google is not as mysterious as it may seem. Want to get your website to the top of Google’s search results? You can do it-if you understand what it takes to rank in 2020.

Where did s rank come from